What do Farmers Value?

It wasn’t that long ago when I’d be at a farm show and the majority of attendees wouldn’t say anything to me or my colleagues about seed treatments or the equipment used to treat the seed. Today, farmers recognize the systems in place that contribute to quality seed and performance in the field, and it’s now common for farmers to come up and ask questions about our seed treating equipment. Most are not looking to buy seed treatment equipment; they’re curious about what their suppliers use and the differences in equipment.

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